URL Parameters & Tracking

Track Every Candidate
Source & Attribution

Add custom parameters to assessment links to track campaigns, sources, and integrate with your existing systems. Build data-driven hiring strategies with comprehensive tracking and analytics.

No coding required • Instant setup • Unlimited parameters

Powerful Tracking Features

Everything you need to track, measure, and optimize your hiring process

100%
Attribution Accuracy

Campaign Tracking

Track which marketing campaigns drive the best candidates.

Add campaign parameters to your assessment links to measure ROI. Know exactly which LinkedIn ad, email campaign, or job board delivers the highest quality submissions.

Real-time
Data Capture

Source Attribution

Identify where your candidates are coming from.

Track traffic sources like LinkedIn, job boards, referrals, or direct links. Build data-driven recruitment strategies based on source performance.

Instant
Integration

External System Integration

Pass candidate IDs from your ATS or CRM.

Seamlessly integrate with your existing tools by passing external identifiers through URL parameters. Match assessment submissions back to your system records automatically.

Unlimited
Parameters

Advanced Analytics

Filter, export, and analyze custom data fields.

All custom parameters are captured with submissions. Filter the submissions table, export to CSV/PDF, and build comprehensive reports with your custom tracking data.

It's as Simple as Adding URL Parameters

No complex integration needed. Just add parameters to your assessment link.

Example Assessment Link

https://assessly.app/a/your-company/senior-dev-assessment?source=linkedin&campaign_id=summer2024&referrer=john_doe

source=linkedin

Track traffic source

campaign_id=summer2024

Campaign attribution

referrer=john_doe

Referral tracking

How It Works

Set up custom tracking in three simple steps

1

Build Your Link

Use the built-in link builder to add custom parameters to your assessment URL. Save parameter configurations for reuse.

2

Share & Track

Share customized links across different channels. Each parameter is automatically captured when candidates start the assessment.

3

Analyze Results

View, filter, and export submissions with custom fields. Build reports to understand what works best for your hiring.

Real-World Use Cases

See how companies use URL parameters to improve their hiring

📊

Marketing Attribution

Measure the effectiveness of different marketing channels

?source=linkedin&campaign_id=summer2024&ad_group=senior_dev
🔗

ATS Integration

Link assessments to your applicant tracking system

?ats_candidate_id=12345&position_id=senior-react-dev
👥

Referral Tracking

Track which employees refer the best candidates

?referrer=john_doe&referral_source=employee_program
📍

Location-Based Routing

Pre-fill location data from your job postings

?location=san_francisco&office=hq&department=engineering

Everything You Need for Data-Driven Hiring

Make informed decisions with comprehensive tracking and analytics

Track campaign performance and ROI
Identify top-performing traffic sources
Integrate seamlessly with external systems
Pass candidate IDs from your ATS/CRM
Pre-fill data from job postings
Filter submissions by any parameter
Export custom fields in CSV/PDF reports
Build data-driven recruitment strategies

Start Tracking Your Hiring Sources

Build data-driven recruitment strategies with comprehensive campaign tracking and source attribution.

URL Parameters & Campaign Tracking | Assessly | Assessly